A stock photography business can be a rough venture for entrepreneurs, but it can also be very lucrative. The common perception is that you just need to take some photos, upload them on a website, and get paid. What a breeze. But most don’t understand that this intricate business takes time to setup properly.
This post will highlight the essential requirements of running a stock photography business. We’ll discuss what you can do to run your business efficiently and really enjoy the venture instead of fearing it. There is not only the opportunity to pursue your passion and display to the world your talent; you can make a living out of it.
Note: The great thing about stock images is that customers in any business can use them. Be it a food business, a graphic design business, an accounting firm, or even a person doing a freelance visual design project, stock photos are useful to them. While some of these businesses do full photo shoots and take their own photos, stock photography can be preferred as a simple and cost effective option.
To get started, you need to ensure you fulfill the following requirements for a seamless workflow:
1. A well-designed website
Ultimately, the business requires you to choose a website design which suits your type of photography. Perhaps you can begin by seeing your style of photography; be it artistic, journalistic, commercial, etc. Neglecting a website and submitting to agencies is also a way to do business, but is much less profitable.
Don’t incorporate flash anywhere as it takes long to load and most clients will move onto another website if that happens. Include a white background to make the design easy on the eye, and make the navigation easy so that clients can focus on the stock portfolio rather than spending time figuring out how to use the site.
2. A fast internet connection
Stock photos are different from the images you download everyday on your computer. Normally a DSLR or another professional camera is used to take these images. As a result, their file size tends to be large, and a good internet connection is needed to ensure multiple images are uploaded without any problems.
Depending on the city from where you’ll be operating your business, you’ll need to power your website with high speed internet that features blazing fast uploading and downloading speed. According to Fort Wayne FiOS service, you can connect the internet directly to your home line to ensure your neighbors don’t use your internet and all of the speed goes towards running your business. Also, there are options to lock in bundle prices for a couple of years, without binding yourself in a contract.
With the increasing amount of competition in the stock photography industry, you’ll need to find a niche to make enough sales. As a result, you should research a unique subject matter or style to focus on.
Also, it’s a good idea to think about what the people who buy stock images look for and why. Most of them are businessmen, so your images should be commercially viable. So when you’re just getting started, you could look at the most downloaded stock images and get a feel of what’s in demand.