The biggest challenge for online marketers is to get visitors to a website and convert them into leads. For doing so, it becomes increasingly important to design a landing page that guides users towards the right destination. By creating an effective landing page, you will not only get visitor’s attention but also maximize conversions.
Here are a few key points you need to know before creating a perfect Joomla landing page. Let’s take a look.
- Start with the objective of the page
The first thing to consider before designing a landing page is considering its aims and objectives. The goal can be directed towards converting visitors into leads, a sale promotion campaign or just increasing the number of people on the subscription list.
By keeping the goals in mind, you should look for ways to effectively communicate your offerings to the targeted audience. This will help you design a general concept for your page and incorporate elements of use. By including all the important elese of Joomla Extensionsments of use, the quality of Joomla landing page gets improved and it starts looking professional.
- Catching Hold of User’s Attention
The following key components should be considered while designing an effective landing page
Keywords: Keywords link the web content to get indexed higher in search engines. Therefore, they must be used in headers, page title and text on a landing page to improve search engine optimization.
Headline: Headline is the first element visitors will come across while landing into the web page. So, it should be well-crafted so as to serve your purpose clearly and concisely. The headline must be goal directed and compel visitors to click.
Typo: An explanation to the offerings must be mentioned in clear and simple ways. Use of bullet points and broken text will make the message short, crisp and succinct.
Hidden Navigation: An attention-grabbing landing page should reduce friction and minimize distractions by hiding side navigation bars. This way visitors will stay on the page for a longer time, thereby resulting in chances of conversion.
Images: Landing pages that include a relevant image offer visitors a rough idea of what they will receive. In short, images are convincing and much more visually appealing.
Social Sharing Buttons: Social sharing buttons magnify the brand reach by making it easy for audiences to like and share some interesting offers, news and deals to their circle on Facebook, LinkedIn and Twitter.
- Keep it visually appealing
Apart from text and content structure, visual aspects also play a key role in convincing users. Your headline must include an image with a tagline to communicate effectively with users. Images, being worth a thousand words are a powerful medium of expression. Landing page images are important for Click Through Rate (CTR). The incorporation of related images will definitely help you out in conversions and allow your audience to connect with you.
If you are looking forward to creating an impressive and effective landing page, the use of Joomla extensions will definitely solve your purpose in simple steps. A popular extension named Geek Joomla Landing Page Builder allows you to create an effective landing page on your site in just simple steps. This plugin works best in case you are looking forward to launching a new product or campaign on your site without requiring redirecting to another page.
With an easy, flexible and more friendly backend, this extension makes it easier to use drag and drop landing page builder which is an easy option for site management. Being a fully responsive plugin, landing pages created using this plugin look great on all devices and screen sizes. It allows developers to create landing pages without technical coding.
To know more about the features of this plugin, check it here.
- Start working on your forms
Subscription or registration forms are the actual gateway between visitor and conversion. The length, complexity and user-friendliness of your forms will be deciding whether or not a visitor is likely to convert. So designing it as per user’s convenience should be the topmost priority.
The more jumbled, shabby and unorganized it is, the lesser conversions you will receive. However, with the lesser questions being asked, it is more likely to be able to qualify for more leads.
Therefore, before creating an online form, you must ask only for the required information and consider making some elements discretionary. This helps users feel in control and does not get stuck in the process of trying to convert.
To help you out, there are a large number of Joomla extensions available. There are some providers available from where you can hire Joomla developers for installation and maintenance of Joomla modules.
- Ignoring Trust signals is a bad idea
Making use of trustworthy signals gives visitors a positive indication about your brand being trustworthy. Trust signals can be implemented in multiple forms as testimonials that emphasize on the word-of-mouth. Another powerful tool are “Trust badges” which are the logos of well-known brands worked for in the past. You can also include several endorsements and recognition received which serve a great symbol of your trustworthiness and skill.
The authentication mark of a successful landing page is testing. An effective landing page cannot be created without a thorough amount of testing. Testing and tracking results are important for evaluating what your landing page is doing right and what wrong. All you need to do, is to give some time and test more.
Start with a few tips given above using which you can easily improve upon the lead generation of your landing pages. To make the process more reliable, quick and conversion-oriented it is recommended to hire Joomla developer who is proficient enough to accomplish the task at ease.
Bryan Lazaris is an expert Joomla developer at HireWebDeveloper. He has been offering custom Joomla web development services to clients globally. Owing to a huge skill set and proficiency in the related domain, he has achieved successful results till now. In addition to this, he also likes sharing knowledge on Joomla web development. This blog is one of his unique and well-written composition aimed at delivering useful knowledge to readers.