We Compare – Magento Vs Shopify Vs WooCommerce

Filed Under (Tools) by WDCore Editorial on 25-03-2017

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Starting an online business is always an exciting process to go through. You have a set of products that you’ve been developing and you want to get them to customers as soon as possible. There are a few basics to cover before you can start selling your products online. One of them is deciding which ecommerce platform suits your needs and personal preferences best.

There are plenty of options when it comes to ecommerce platforms. In this part, however, we are going to focus our attention on the three most popular choices on the market: Magento, Shopify and WooCommerce on WordPress. Let’s have a look and see which one is best, shall we?

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Shopify

Shopify is a ready-made ecommerce platform designed to make setting up an online store as easy as it gets. You don’t have to purchase your own hosting service, since Shopify is a hosted solution. Sign up for an account and you will be able to start adding products to your online catalogue within minutes.

In terms of design, Shopify is also very user friendly, albeit rather limited. There are more than 100 themes – all online store-specific layouts – that can be selected from the platform’s repository. You can customize the theme further by modifying HTML and CSS codes, so it is possible to create a truly personalized online store. The platform even has its own web-based page builder with clean user interface.

Other basics are covered just as well by Shopify. SEO and internet marketing are both very easy to do when you use this platform. You can also take advantage of the built-in features to stage promotional offers and discounts.

There is, however, a major downside. Shopify is built to standardize online commerce, so some features are limited. For instance, you only have 3 product attributes to use. While you can customize these attributes, you can have more than 3 for a product.

Magento

Magento is the second platform on our list. It is one of the oldest ecommerce platforms on the market and it’s available for free. You still need to buy your own hosting service and domain name, but most of today’s hosting packages come with Magento ready to be installed in just one click.
The easy setup is where the user-friendliness stops as far as configurations go. Magento is built to be methodical, so getting the site set up the way you want it to can be tricky. There are a lot of coding involved just to get the site functioning correctly. Design-wise, Magento is also not very attractive unless heavy customization is done.

For those who are not familiar with Magento, learning about the platform takes time. Invest enough time and energy to master the platform, however, and you will be able to set up any kind of online store you can think of. Product customizations, simple checkout process and even modern shop layout can all be achieved.

The biggest advantage of using Magento is its scalability. While customizing the platform requires a bit of learning, it is VERY customizable. You can fine-tune the whole customer experience to the last detail and scale the online store as you grow your user base.

WooCommerce

WooCommerce offers a nice balance between the ease of use offered by Shopify and the flexibility of Magento. It offers all the features you need to set up an online store the way you want without forcing you to go through complicated guides and extensive help documents. In fact, WooCommerce is one of the easiest ecommerce platforms to use.

WooCommerce is set up on top of WordPress. It is a plugin designed specifically for the blogging platform. This is a huge plus, especially since you can also take advantage of WordPress’ immense plugins catalogue to add more functionalities to the site. You also have a wealth of themes to choose from; by a wealth of themes, I meant more than 5,000 free and premium themes to choose from.

Customizing WooCommerce is also easy to do. You get unlimited product attributes, pricing options and display configurations. You can use the ecommerce platform to host the most customizable products and it will still not break a sweat. There are also plugins that allow customers to design or customize their own products in real-time to be captured directly on the store layout.

The only downside to using WooCommerce is setting it up; you have to do everything yourself. This means installing WordPress and then adding WooCommerce from the plugins repository. However, both of these steps are easy to complete and there are plenty of tutorials to help you get started. If you’re already familiar with WordPress, WooCommerce is the perfect ecommerce platform to use.

These three ecommerce platforms offer their own advantages. Choosing the right one to use is a matter of finding one that suits your specific needs and preferences best. Regardless of the platform you use, you can start an online store and begin offering products and services to customers in no time at all.