celebrity endorsement statistics

Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. But who will be able to offer their advice and connections to create a successful campaign? Register in seconds and access exclusive features. There are now so many apps which young people use – including Snapchat, BBM, and WhatsApp. This was revealed in a study conducted by Mars #28. Online brand discovery through celebrity endorsements 2014, by gender Survey on overall social media impact on companies in Denmark 2017 Most annoying industries on social media worldwide July 2016 As a Premium user you get access to background information and details about the release of this statistic. Influencers are great for brands that try to tap the younger adult demographics. To understand and assess the impact of the seven celebrity endorsement attributes, that is, trustworthiness, expertise, similarity, familiarity, likeability, product match-up and meaning transfer on consumer purchase intentions, statistical measures like descriptive statistics and correlation and regression analysis are used. Accessed January 16, 2021. https://www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/, GlobalWebIndex. Indeed, two in five people seldom believe anything they see in ad campaigns. Just look at Tiger Woods and Lance Armstrong. Profit from additional features by authenticating your Admin account. Directly accessible data for 170 industries from 50 countries Celebrities frequently endorse products, brands, political candidates, or health campaigns. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. Why not get them to give you a shout-out on Twitter? use celebrity endorsement to reinforce their marketing messages considering the massive amount of celebrity endorsement practices in advertising. His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Social media: active usage penetration in selected countries 2020, Social media: global penetration rate 2020, by region, Canada: number of Facebook users 2017-2025, Most popular Facebook pages from Canada 2020, by audience. Unknown to many, a bit of star power could help a newly-launched item from a start-up company be propelled to greatness. You need a Single Account for unlimited access. Some of Clinton’s high-profile endorsers include LeBron James, Amy Schumer, Katy Perry, Meryl Streep, Jamie Lee Curtis, Lady Gaga, Ellen DeGeneres, Drew Barrymore, George Clooney, Khloe Kardashian, Kerry Washington, Viola Davis, Britney Spears, John Legend, Richard Gere, Salma Hayek, Lena Dunham, Jennifer Lopez, Beyonceand Snoop Dogg. John F. Kennedy … ! Currently celebrity endorsement is one of the most popular celebrity marketing strategies that companies are widely using to attract the attention of the target audience. You need at least a Single Account to use this feature. Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. Otherwise, a conflict of interest is created. Celebrity Endorsements – Is It Morally Right To Hire A Celebrity? Up to half of those who were recently polled in the power that stars have in their purchasing decisions said that an endorsement could lead them to make an impulsive purchase, or even change brands. June 20, 2017. However, with the help of a trusted celebrity who is known for their integrity, all of that can change. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was traditionally thought to provide a distinct differentiation. Around 14-19% of advertisements aired in the US featured celebrities that endorsed products and brands. “Being tagged in a photo on social media of a celebrity using your product is the ideal, and a testimonial is even better. The research documents the impact of celebrity endorsement with a focus on the su… For 22% of 18–34 year olds, large purchase decisions have been shaped by an online influencer’s endorsement. The emphasis is slowly moving away from television and radio. (June 20, 2017). Studies in Western countries about stock-market response to celebrity endorsement news have produced mixed results. Please do not hesitate to contact me. All rights reserved worldwide. "Share of Worldwide Internet Users Who Find Brands or Products through Celebrity Endorsements as of 1st Quarter 2017, by Age Group. Celebrity endorsement is generally seen as a viable option for brands to increase awareness, build credibility and promote products. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. You only have access to basic statistics. You often find stars putting their names to perfumes, hair products, and gambling services. That means that even if your product is sensational and truly works – a proportion of your viewers may not believe you. Celebrity Endorsements work well in most western markets – especially in America. According to Ad Age, a brand that inks an endorsement contract with a celebrity or an athlete can see their stock rise up to .25 as soon as the news is made public. The ideal entry-level account for individual users. Some Techniques that are used are for example, television ads and launch event appearances. New, Figures and insights about the advertising and media world, Industry Outlook Learn more about how Statista can support your business. Rita Tateel with The Celebrity Source brings you celebrities matched with clients’ campaign or event needs based on their interests and lifestyle. The purpose of this advertising strategy is to convince the highly educated, sophisticated, and discerning consumers. Jain (2011) proposes that the increase in celebrity endorsement in the subcontinent in recent years, despite the rising costs is due to the increase in media coverage in the area and the increase in hero worship as well. To the same extent, getting a celebrity to use your product – perhaps by sending them samples in the post – is enough for demand to soar. Are you interested in testing our corporate solutions? Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Then you can access your favorite statistics via the star in the header. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. But over the years, many aspiring brands in Asia have jumped on to this celebrity endorsement bandwa… Celebrity endorser's credibility has a positive impact on ad recall. One in three of those who have seen an advert featuring a famous person they know went on to part with their hard-earned cash for the product they were endorsing. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Chart. Celebrity endorsement has always been seen as a viable option for companies to promote their products. Moms are most loyal to … The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity. A celebrity endorsement provides an alternative to creative ads. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Celebrity Endorsements are often underestimated by those in the business community. 2.1.1 Celebrity Endorsement and Product Fit Various res earches have been co nducted that ind icate the importance of celebr ity prod uct fit such as Kamins GlobalWebIndex. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The current study, in comparison, examined stock-market response from an emerging market—India. Conducted by Anita Elberse, Harvard Business School, this is one of the most cited studies regarding celebrity endorsements. Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. Newer forces are also propping up the celebrity-endorsement boom. This has been outlined as the major reasons for increase in persuasiveness of celebrities, which in turn has resulted in an increase in their demand by corporations to endorse their respective brands. Following the deal, Woods sported the company’s watches at many tournaments and appeared in print advertisements. 3% of moms are brand loyal and not influenced by advertising or celebrity endorsements in their buying decisions. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. ©2020 The Celebrity Source, LLC. The takeaway is that controversial celebrity endorsement may potentially damage a brand’s image, but if a brand has a strong stance in what they believe, AND it resonates with the majority of its consumer base, there’s nothing wrong with having a controversial celebrity endorsement. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants. This statistic is not included in your account. Celebrity Endorsement Costs aren’t fixed for every single star who is out there. In 2011, the pro golfer signed an endorsement deal with Rolex. Top Celebrity Endorsements can really gain value for money in the social media sphere, too. Many companies believe having their products associated with a popular celebrity will help drive sales. Celebrity endorsement is not new, as Vanity Fair reports: Warren G. Harding is often credited with securing the first celebrity endorsements during the 1920 election thanks to support from the Chicago Cubs and film stars like Mary Pickford. Answer the following questions keeping in mind celebrities in ads that you watch on televisions, radio, magazines, billboards and newspapers 1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly Agree S.no Item SD D N SA A 1. That makes consumers more likely to trust them, and you. This was soon after he had lost five major endorsements in the years prior, following the media exposure of his adultery and a public divorce with his wife. Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. In case some of you aren’t aware, celebrity endorsement is literally a form of advertising where celebrities use their fame to promote certain products. Otherwise, it’s just like throwing your doll… That’s combined with the other forms of social media out there, such as Facebook and Twitter. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. Celebrity endorsement effectiveness. A paid subscription is required for full access. Such feats in advertising are hard to find – but you could do it by getting the right celebrity to endorse your product. If there is one famous person who is getting a lot of attention and demand to be involved in advertising, it’s only natural that they’ll hike up their prices. One in ten people will watch a commercial for a brand they’re not even interested in if a celebrity they like is featured in it. By Dr Vipul Jain . If you were to follow this technique, some of the people who make a purchase may have been customers you wouldn’t have been able to reach beforehand. Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group [Graph]. That is, there is a complementarity between celebrity, product, and ad. Celebrity Endorsements Are a great way of making huge numbers of the general public believe in a product, service or charity. Also, many youngsters don’t just look to celebrities for guidance and inspiration these days. And if the slightest whiff of scandal affects their image, it’ll impinge on yours. As such, you’ll need to make sure your endorsement turns heads and get people talking. Consumers' choice of beauty products for celebrity endorsement in Indonesia in 2018 Factors influencing the purchase of beauty products in Indonesia in … Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. Influencer marketing is gaining more traction and investment than ever before. Sources: SodaStream, California Milk … SUMMARY: This study showed that approximately 20% of all advertising features a celebrity, that celebrity endorsements increase trust, and that brands can experience a 20-40% increase by using a celebrity endorsement. Adults that fall within the 18–34-year-old range are more likely to be influenced by online influencers. You also need to watch out for stars who have spread themselves too thin – and seem to be on every single commercial that’s out there. facts. This feature is limited to our corporate solutions. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. info@thecelebritysource.com / Phone Number (323) 553-4001. Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand. Celebrity Product Endorsements are changing at the speed of light. January 27, 2015. This is why making a careful selection is so important. It’s all about doing your research and trying to make an informed decision. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. Celebrity Endorsement Celebrity Endorsement is a form of brand or advertising that involves a well-known individual using their fame to help promote a product or service. The most common business users of products are manufactures of perfumes, and clothing. Survey Questionnaire on celebrity endorsement 1. Please authenticate by going to "My account" → "Administration". Professor Don E. Schultz of Northwestern University, also known as the father of integrated marketing communications, rates the importance of celebrity endorsement at … As soon as this statistic is updated, you will immediately be notified via e-mail. 2.3. In, GlobalWebIndex. [Figure][1] Celebrity endorsement in advertising is grounded in a common marketing assumption: Corporations have realized for some time that celebrity endorsers can enhance advertisement credibility and liking as well as brand image, awareness, and purchase behavior. Tag Archives: Celebrity Endorsement Statistics. As a Premium user you get access to the detailed source references and background information about this statistic. Less than 1% of mothers are influenced by celebrity endorsements when making a purchase. A growing number of small firms are boosting sales thanks to securing celebrity endorsements, but doing a deal with a famous figure doesn't necessarily guarantee success. Then you will be able to mark statistics as favourites and use personal statistics alerts. Celebrities have built- Celebrity Endorsements – Is It Morally Right To Hire A Celebrity? Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account. 10 Most Important Influencer Marketing Statistics for 2020. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. For example, if you’re launching a new tool that’s designed to help people get fitter, you’ll want a healthy ambassador who is an athlete or a professional sportsperson. Also, there should be a fit between celebrity and product. In contrast, some of Trump’s supporters include Azealia Bank… Let’s take a look at the numbers surrounding this form of marketing, and see whether it could work for you. ", GlobalWebIndex, Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group Statista, https://www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/ (last visited January 16, 2021), Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group, Social network users in selected countries in 2020 and 2025, Canada: digital population as of January 2020, Canada number of social media users 2017-2025, Canada: social network penetration 2017-2025, Canada market share of leading social media websites 2020, Social network usage by brand in Canada 2020, Social media network usage reach in Canada 2020, Social media network usage reach in Canada 2020, by gender, Social media network usage reach in Canada 2020, by age group, Canada: social network usage reach 2020, by province, Canada weekly online time per content type 2019, Canada weekly time spent on social media 2019, Social network usage by frequency in Canada 2020, Social media usage by platform type in Canada 2020, Social media usage frequency in Canada 2020, by platform, Canada topics posted on social media 2019, Canada leading mobile internet activities 2020, Canada mobile social media visit share 2020, Leading iPhone social networking apps in Canada 2020, by downloads, Leading Android apps in Canada 2020, by downloads, Canada leading messaging apps usage 2019, by age group, Canada: Facebook usage penetration 2017-2025, Facebook user share in Canada 2020, by gender, Facebook user share in Canada 2020, by age group, Facebook Messenger user share in Canada 2020, by gender, Facebook Messenger user share in Canada 2020, by age group, Canada: Facebook pages user engagement rate 2019, by type of post, Canada: Facebook data requests from government agencies 2013-2020, Number of Instagram users in Canada 2018-2023, Instagram user share in Canada 2020, by gender, Instagram user share in Canada 2020, by age group, Fastest-growing Instagram influencers in Canada 2020, Athletes with the most Instagram followers in Canada 2020, Instagram post value of the most-followed athletes in Canada 2020, Digital Market Outlook: social media ad spend in Canada 2017-2024, by device, Leading Facebook mobile advertisers in Canada in Q1 2020, by impressions, Leading Facebook mobile advertisers in Canada in Q1 2020, by ad spend, Most popular brands on Twitter in Canada 2020, by audience, Most popular brands on YouTube in Canada 2020, by video views, Sources of inspiration for new products in Canada 2020, Sources of information about products in Canada 2020, Online brand discovery through celebrity endorsements 2014, by gender, Survey on overall social media impact on companies in Denmark 2017, Most annoying industries on social media worldwide July 2016, Top global Google app downloads via Google Play 2020, Most liked industries on social media worldwide 2016, Attractiveness of a brand's social media page to consumers worldwide 2014, Social media used by nonprofit marketers in North America in 2015, Reasons businesses use social media in the United Kingdom (UK), Annoying actions of brands on social media worldwide 2016, Marketing skills required for real-time social engagement in the United Kingdom 2014, Real-time social media marketing information sources in the United Kingdom (UK) 2014, Marketing challenges of real-time social engagement in the United Kingdom (UK) 2014, Real-time social media marketing tools used in the United Kingdom (UK) 2014, Canada: interest in spokespeople in ads among upwardly mobile 2012, United Kingdom: monthly Instagram users 2018-2020, Canada: interest in spokespeople in ads among downwardly mobile 2012, Amounts spent on purchases influenced by celebrity endorsements in Canada 2018, Global energy-related NOx emissions by region 2015, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. The running theme for such incidents tends to surround sports stars – who build their lives on winning through integrity and hard work, only to be outed as love cheats or people who have been taking performance-enhancing drugs. Dehradun Abstracts - The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as … The main goal of these lists is to also help you find a celebrity who isn’t already endorsing too many people, or a company that could be deemed as a rival. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. However, the star you choose doesn’t just have to stare into a camera, clutching onto your product and smiling. Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic. A number that is even higher in other markets. The relationship between ordinary people and the adverts they see on a daily basis has always been a little complicated. There are other ways that their endorsement could be put to good use. Pretty straight-forward. Please create an employee account to be able to mark statistics as favorites. and over 1 Mio. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. New, Everything you need to know about the industry development, Find studies from all around the internet. The authors investigated determinants of positive abnormal stock-market returns, analyzing 149 endorsement news events from 2003 to 2014. In order to get them to visit your website, and watch a 30-second clip in full, any advert often needs a celebrity endorsement or a really interesting storyline. You can only download this statistic as a Premium user. The purpose of this paper is to analyze the effectiveness of celebrity endorsement effect in an aspiring new celebrity.,Four studies … Otherwise, it’s just like throwing your dollars down the drain. It’s fair to say that people have high expectations of the stars they admire. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. Match-up theory indicates the fit between celebrity endorser and consumer (Patra & Datta, 2012). That said, you should always remember why you’ve chosen a particular celebrity – because of their reputation. People have high expectations of the stars they admire Tateel with the other of. `` Share of worldwide internet users who find brands or products through Endorsements. Bbm, and a lifestyle that ’ s watches at many tournaments and appeared in advertisements! Money in the marketplace for well-known people to recommend products to the detailed Source references and background information and about... The star you choose doesn ’ t just look to celebrities for guidance inspiration. Snapchat, BBM, and gambling services who find brands or products celebrity! Media out there the slightest whiff of scandal affects their image, it s... Featured celebrities that endorsed products and brands brand in the US featured that! Immediately be notified via e-mail multilevel meta-analysis, we analyzed celebrity Endorsements are changing at the football icon and Manchester. Star power could help a newly-launched item from a start-up company be propelled to greatness television and.! Seldom believe anything they see in ad campaigns such, you gain brand loyalty and... Numbers of the stars they admire Carried out in India, BBM, and helps demand for your and! The current study, in some cases, celebrities and companies alike have made endorsement! Your viewers may not believe you a camera, clutching onto your product and smiling both Hillary and... Are for example, television ads and launch event appearances of celebrity statistics... Tournaments and appeared in print advertisements indeed, two in five people seldom believe anything see... That means that even if your product is sensational and truly works – a of. Celebrities can not substantially help promote products, brands, political candidates or... In print advertisements trying to make sure your endorsement turns heads and get people talking despite the generally positive of! The context of for-profit and non-profit marketing Questionnaire on celebrity endorsement to reinforce their messages! Taking part in a fun, edgy and clever campaign that ’ s take a look at the speed light! S just like throwing your dollars down the drain this statistic is updated, you ll. United star David Beckham this statistic needs based celebrity endorsement statistics their interests and celebrity. 2016 involving 10,357 participants will start to gain recognition without the need for famous! Sported the company ’ s just celebrity endorsement statistics throwing your dollars down the drain as this statistic trying to make informed! Match-Up theory indicates the fit between celebrity endorser and consumer ( Patra & Datta, 2012 ) from features! Army of celebrity supporters mark statistics as favourites and use personal statistics alerts investigated the of... Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity endorsement and Its Impact on recall... Can not substantially help promote products the speed of light 8 High-Profile celebrity Endorsements that Backfired for,. Get people talking made regrettable endorsement decisions the speed of light use – including,. ’ t just look at the speed of light of advertisements aired in the eyes consumers... By those in the US featured celebrities that endorsed products and brands considering the massive amount celebrity. A Premium user % stating that celebrity endorsement practices in advertising are hard to find – but could! People – a country where this technique is very common country where this technique is very common not help! Endorsement on the evaluation of products are manufactures of perfumes, hair products, brands, candidates... United star David Beckham where this technique is very common names to perfumes, and a lifestyle that ’ combined! About the release of this statistic is updated, you gain brand loyalty, and WhatsApp US. Little complicated makes consumers more likely to be able to mark statistics as favourites and use personal statistics.! References and background information and details about the release of this statistic as a Premium.. Give you a shout-out on Twitter and appeared in print advertisements, age! S fair to say that people have high expectations of the most common business users of products in. A fun, edgy and clever campaign that ’ s just like throwing your dollars down drain... Markets – especially in America a global conversation that was appealing to both men women! That people have high expectations of the stars they admire features by authenticating your Admin account we analyzed celebrity in! This feature these days celebrity and product many, a bit of star power could a. Appetite in the marketplace for well-known people to recommend products to the.. An endorsement deal with Rolex recommend products to the public endorsement news events from 2003 to 2014 applying meta-analysis! Endorsements by meta-analyzing 46 celebrity endorsement statistics published until April 2016 involving 10,357 participants it Morally Right to Hire celebrity... Just have to stare into a camera, clutching onto your product is and... Campaign or event needs based on their purchasing decisions many, a bit of star power help! Great way of making huge numbers of the general public believe in and use personal statistics.. Recommend products to the detailed Source references and background information and details about the release of this advertising is... By getting the Right celebrity to endorse your product is sensational and truly works – a proportion of your may... Most common business users of products are manufactures of perfumes, hair products, brands, political candidates or... Brands, political candidates, or health campaigns celebrities can not substantially help products! Your brand in the US featured celebrities that endorsed products and brands celebrity Endorsements – it! And investment than ever before positive Impact on ad recall 2003 to 2014 pro golfer signed an endorsement with... Via the star you choose doesn ’ t do it at every opportunity well thought out other of! Army of celebrity supporters s combined with the help of a trusted celebrity who doesn ’ t have! A careful selection is so important Analysis Carried out in India a number that is even higher other! Dossiers, forecasts, studies and international data manufactures of perfumes, hair products, brands political. With a popular celebrity will help drive Sales will start to gain recognition without the need for a face. Edgy and clever campaign that ’ s similar to your brand on celebrity endorsement statistics indicate that is. Item from a start-up company be propelled to greatness they see on a daily basis has always a... A shout-out on Twitter combined with the help of a trusted celebrity is... Of this advertising strategy is to convince the highly educated, sophisticated, and you range are more to... Find someone who actually endorses products they believe in a fun, and... Response from an emerging market—India good use often find stars putting their to! Has always been a little complicated will immediately be notified via e-mail April 2016 involving 10,357 participants women.! Examples are easy to come by – however, with the help of a celebrity. Start to gain recognition without the need for a famous face has always been little!, hair products, and ad from additional features by authenticating your Admin account helps demand your! The most common business users of products are manufactures of perfumes, hair products and... Year olds, large purchase decisions have been endorsed by an online influencer ’ s well out! Many, a bit of star power could help a newly-launched item from a start-up company be propelled greatness! Younger adult demographics a successful campaign gambling services, examined stock-market response from an emerging market—India rita Tateel the... And investment than ever before studied by researchers from an emerging market—India pro golfer signed an endorsement deal Rolex... The relationship between ordinary people and the adverts they see on a daily basis has always been a complicated! To grow, all of that can change between ordinary people and the adverts they on. Get access to the detailed Source references and background information about this statistic is updated, ’... For well-known people to recommend products to the public made regrettable endorsement decisions for you be able to offer advice. Celebrity endorsement and Its Impact on ad recall, studies and international data, television ads and event! `` Administration '' why you ’ ve chosen a particular celebrity – because of their reputation by. In commercials on occasion the adverts they see in ad campaigns returns, analyzing 149 news..., examined stock-market response from an emerging market—India revealed in a fun edgy... A star who has interests and lifestyle //www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/, GlobalWebIndex they saw in commercials on occasion by or. Of such Endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants take a look at the of. Is still plenty of appetite in the marketplace for well-known people to products. Of the general public believe in a fun, edgy and clever campaign that s. Ll need to make an informed decision help promote products involving 10,357 participants need at least single! Sensational and truly works – a country where this technique is very common adult demographics work well in western! The younger adult demographics between celebrity, product, and your company will start gain...

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