celebrity endorsement statistics

In case some of you aren’t aware, celebrity endorsement is literally a form of advertising where celebrities use their fame to promote certain products. New, Everything you need to know about the industry development, Find studies from all around the internet. Bloggers and YouTube stars are also influential, and getting them to endorse your product is often the best way to generate sales in this affluent demographic. ©2020 The Celebrity Source, LLC. By Dr Vipul Jain . For example, if you’re launching a new tool that’s designed to help people get fitter, you’ll want a healthy ambassador who is an athlete or a professional sportsperson. Then you will be able to mark statistics as favourites and use personal statistics alerts. Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. Celebrity Product Endorsements are changing at the speed of light. It’s all about doing your research and trying to make an informed decision. SUMMARY: This study showed that approximately 20% of all advertising features a celebrity, that celebrity endorsements increase trust, and that brands can experience a 20-40% increase by using a celebrity endorsement. That makes consumers more likely to trust them, and you. Celebrity Endorsements Gone Bad often center on the people who have been the public faces of a company for many years, only to become mired in a scandal. Celebrities frequently endorse products, brands, political candidates, or health campaigns. "Share of Worldwide Internet Users Who Find Brands or Products through Celebrity Endorsements as of 1st Quarter 2017, by Age Group. ", GlobalWebIndex, Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group Statista, https://www.statista.com/statistics/407838/celebrity-endorsement-brand-discovery-online-age/ (last visited January 16, 2021), Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group, Social network users in selected countries in 2020 and 2025, Canada: digital population as of January 2020, Canada number of social media users 2017-2025, Canada: social network penetration 2017-2025, Canada market share of leading social media websites 2020, Social network usage by brand in Canada 2020, Social media network usage reach in Canada 2020, Social media network usage reach in Canada 2020, by gender, Social media network usage reach in Canada 2020, by age group, Canada: social network usage reach 2020, by province, Canada weekly online time per content type 2019, Canada weekly time spent on social media 2019, Social network usage by frequency in Canada 2020, Social media usage by platform type in Canada 2020, Social media usage frequency in Canada 2020, by platform, Canada topics posted on social media 2019, Canada leading mobile internet activities 2020, Canada mobile social media visit share 2020, Leading iPhone social networking apps in Canada 2020, by downloads, Leading Android apps in Canada 2020, by downloads, Canada leading messaging apps usage 2019, by age group, Canada: Facebook usage penetration 2017-2025, Facebook user share in Canada 2020, by gender, Facebook user share in Canada 2020, by age group, Facebook Messenger user share in Canada 2020, by gender, Facebook Messenger user share in Canada 2020, by age group, Canada: Facebook pages user engagement rate 2019, by type of post, Canada: Facebook data requests from government agencies 2013-2020, Number of Instagram users in Canada 2018-2023, Instagram user share in Canada 2020, by gender, Instagram user share in Canada 2020, by age group, Fastest-growing Instagram influencers in Canada 2020, Athletes with the most Instagram followers in Canada 2020, Instagram post value of the most-followed athletes in Canada 2020, Digital Market Outlook: social media ad spend in Canada 2017-2024, by device, Leading Facebook mobile advertisers in Canada in Q1 2020, by impressions, Leading Facebook mobile advertisers in Canada in Q1 2020, by ad spend, Most popular brands on Twitter in Canada 2020, by audience, Most popular brands on YouTube in Canada 2020, by video views, Sources of inspiration for new products in Canada 2020, Sources of information about products in Canada 2020, Online brand discovery through celebrity endorsements 2014, by gender, Survey on overall social media impact on companies in Denmark 2017, Most annoying industries on social media worldwide July 2016, Top global Google app downloads via Google Play 2020, Most liked industries on social media worldwide 2016, Attractiveness of a brand's social media page to consumers worldwide 2014, Social media used by nonprofit marketers in North America in 2015, Reasons businesses use social media in the United Kingdom (UK), Annoying actions of brands on social media worldwide 2016, Marketing skills required for real-time social engagement in the United Kingdom 2014, Real-time social media marketing information sources in the United Kingdom (UK) 2014, Marketing challenges of real-time social engagement in the United Kingdom (UK) 2014, Real-time social media marketing tools used in the United Kingdom (UK) 2014, Canada: interest in spokespeople in ads among upwardly mobile 2012, United Kingdom: monthly Instagram users 2018-2020, Canada: interest in spokespeople in ads among downwardly mobile 2012, Amounts spent on purchases influenced by celebrity endorsements in Canada 2018, Global energy-related NOx emissions by region 2015, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Online brand discovery through celebrity endorsements 2014, by gender Survey on overall social media impact on companies in Denmark 2017 Most annoying industries on social media worldwide July 2016 As a Premium user you get access to the detailed source references and background information about this statistic. According to Ad Age, a brand that inks an endorsement contract with a celebrity or an athlete can see their stock rise up to .25 as soon as the news is made public. Tag Archives: Celebrity Endorsement Statistics. A British poll found that 50% of people only trusted the claims they saw in commercials on occasion. Celebrity Endorsements are deemed as valuable to a third of British people – a country where this technique is very common. Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand. But who will be able to offer their advice and connections to create a successful campaign? This was soon after he had lost five major endorsements in the years prior, following the media exposure of his adultery and a public divorce with his wife. Celebrity Endorsement And Its Impact On Sales: A Research Analysis Carried Out In India. Conducted by Anita Elberse, Harvard Business School, this is one of the most cited studies regarding celebrity endorsements. Sources: SodaStream, California Milk … Statista. Just look at the football icon and former Manchester United star David Beckham. The Celebrity Source can help you with Celebrity Endorsements, Celebrity Speakers, Celebrity Appearances, and can help you Book a Celebrity or Hire a Celebrity. Just look at Tiger Woods and Lance Armstrong. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Just ensure that the celebrity is taking part in a fun, edgy and clever campaign that’s well thought out. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. To the same extent, getting a celebrity to use your product – perhaps by sending them samples in the post – is enough for demand to soar. When done right, the cost of a celebrity endorsement can be far outweighed by the profits and brand recognition it brings to your company. Celebrity Endorsements List helps you to find a star who has interests and a lifestyle that’s similar to your brand. (June 20, 2017). One in ten people will watch a commercial for a brand they’re not even interested in if a celebrity they like is featured in it. Around 14-19% of advertisements aired in the US featured celebrities that endorsed products and brands. Find someone who actually endorses products they believe in and use, and a celebrity who doesn’t do it at every opportunity. From here, you gain brand loyalty, and your company will start to gain recognition without the need for a famous face. A growing number of small firms are boosting sales thanks to securing celebrity endorsements, but doing a deal with a famous figure doesn't necessarily guarantee success. Celebrities have built- Celebrity Endorsements Are a great way of making huge numbers of the general public believe in a product, service or charity. 2.3. Learn more about how Statista can support your business. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Celebrity Endorsement Statistics indicate that there is still plenty of appetite in the marketplace for well-known people to recommend products to the public. It validates your brand in the eyes of consumers, and helps demand for your goods and services to grow. Celebrity Endorsement Costs aren’t fixed for every single star who is out there. That’s because it’s often extremely hard to get people who browse online to pay attention to the adverts which precede videos, and decorate websites. Up to half of those who were recently polled in the power that stars have in their purchasing decisions said that an endorsement could lead them to make an impulsive purchase, or even change brands. We all know how gowns that are seen on the red carpet influence the fashion decisions of shoppers – often spurring cheaper alternatives in mainstream stores. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account. Influencers are great for brands that try to tap the younger adult demographics. Let’s take a look at the numbers surrounding this form of marketing, and see whether it could work for you. You can only download this statistic as a Premium user. Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. For a famous face from 2003 to 2014 ads and launch event appearances you can download. Info @ thecelebritysource.com / Phone number ( 323 ) 553-4001 offer their advice and to... Aren ’ t do it at every opportunity s all about doing your Research and to! 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